programmatic marketing

  • maas media group
  • Intelligence in
  • Brand Advertising

01 Attribution

Humans are motivated to assign causes to their actions and behaviors. In social psychology, attribution is the process by which individuals explain the causes of behavior and events. Models to explain this process are called attribution theory.

02 AI Optimization

Management AI: Deep Learning And Optimization. ... Optimization is mathematical speak for finding the maximum or minimum value of some function. For instance, one of the most discussed concepts in business is that of maximizing profit.

03 Analytics

Analytics is the discovery, interpretation, and communication of meaningful patterns in data; and the process of applying those patterns towards effective decision making. In other words, analytics can be understood as the connective tissue between data and effective decision making, within an organization.

about us

Maas Media Group (MMG) is an international programmatic first media agency, based in Costa Rica. We build effective Ads with optimal performance across all devices. We drive brand awareness, generate leads and promote content intelligently.

who

Maas Media Group (MMG) is an international programmatic first media agency, based in Costa Rica.

what

We operate as a trading desk and a boutique media agency. We’re always on hand to meet your needs.

how

We specialise in digital advertising on a global scale, which allows us to be specialists in our approach.

why

Intelligent advertising services help grow advertising effectively and profitably – at scale.

Omnichannel buying

Omnichannel retailing has become the gold standard for success in the retail environment - the goal that everyone is supposed to be aiming for but few know how to achieve. It provides a seamless, continuous customer experience across any device or location a customer wishes to shop, with a personalized brand experience. Developing an omnichannel strategy is a process that businesses embark upon, and that process can be made easier through connectivity.

Display

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Native

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even snormally believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

video

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.

Audio

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting,

[AR]

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real-world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

geofencing

Geo fencing marketing is the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting.

What is programmatic?

Programmatic is a series of computer-based connections that allow us to centralize media buying and automate what were previously manual and inefficient processes – all of which is completed in real time.

As the media is bought through a centralised point, we are able to collect a vast amount of data, allowing for intelligent, data-driven strategies and optimizations.

This allows us to not only target existing audiences, but discover new ones.

  • Intuitive, easy-to-use interface.
  • Efficient media activation.
  • Complete identity & data management.
  • Robust cross-device marketing.
  • Customizable analytics reporting.

Let's start a new project together.

North Preview

why programmatic marketing

days worked

project finished

coffe cup

pizza ordered

Optimising Engaging Formats

Across All Video Formats

our creative team

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Team Member

jessica doen

ceo & founder

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Team Member

barney clore

ceo & founder

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium.

Team Member

adriana doen

graphic designer

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Team Member

sarah tron

human resources

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Team Member

matt kollen

web designer

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium.

Team Member

jessica doen

web designer

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Daily Optimisations

Creative optimization – call to action

what clients says

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Client

brandon doe

Ceo Founder

Contrary to popular belief, Lorem Ipsum is a not simply It has roots in a piece of classical Latin literature making it over 2000 years old. Richard.

Client

sarah brown

Ceo Founder

Contrary to popular belief, Lorem Ipsum is a not simply It has roots in a piece of classical Latin literature making it over 2000 years old. Richard.

Client

julia yellow

Ceo Founder

Contrary to popular belief, Lorem Ipsum is a not simply It has roots in a piece of classical Latin literature making it over 2000 years old. Richard.

Client

brandon doe

Ceo Founder

Contrary to popular belief, Lorem Ipsum is a not simply It has roots in a piece of classical Latin literature making it over 2000 years old. Richard.

Client

brandon doe

Ceo Founder

Contrary to popular belief, Lorem Ipsum is a not simply It has roots in a piece of classical Latin literature making it over 2000 years old. Richard.

Client

brandon doe

Ceo Founder

Contrary to popular belief, Lorem Ipsum is a not simply It has roots in a piece of classical Latin literature making it over 2000 years old. Richard.

Client

brandon doe

Ceo Founder

Contrary to popular belief, Lorem Ipsum is a not simply It has roots in a piece of classical Latin literature making it over 2000 years old. Richard.

SOME DATA SOURCES

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in piece of classical.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discover the undoubtable source.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discover the undoubtable source.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discover the undoubtable source.

Proprietary Data
Tryp’s 1ST party data allows us to keep track of interested users by creating an anonymous list of people who visit your site. This enables us to display retargeting ads to your potential customers as they browse the web and visit other sites. Tryp’s 1st party data also allows us to keep track of customers who have made a purchase through the client website.

This gives us the possibility to exclude them from the pool of users, which will continue to be retargeted.
Audience Data
3rd party data is information collected by a separate entity that doesn’t have a direct relationship with Tryp consumers.

3rd party data providers piece together detailed profiles about users’ taste and behavior as they browse the web. Users with similar online conduct are then segmented and packaged into different groups, which can then be accessed through our platform.

These audience segments can include purchase data (someone who has made a purchase online), purchase intent data (someone who has added an item to their basket but not completed the purchase), declared data (someone who has completed a survey or subscribed to a magazine), and observed data (based on a users overall browsing behavior) amongst others.
Contextual Data
Our contextual data partners identify relevant keywords, which are significant on each page towards a specific target audience, determining their importance and subsequently matching them to contexts.

This means that unlike only using keyword targeting, we can determine the actual meaning of each page processed in real time. Sites under the same context are then segmented into groups, e.g. local news, international travel, horror films or technology enthusiasts, which we can then target through our platform, ensuring your ad appears in a site where the context is directly relevant.

Alternatively, we are able to build custom contextual segments based on keywords for specific campaigns. These can range from names of actors, to film festivals, awards, cinemas, novels, authors, related TV shows, videogames, film genres and much more.

This constant scanning process of pages & data in real time guarantees instant responsiveness to changing content.

our skills

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Design 50%
wordpress 85%
html & CSS 75%
photography 70%
web design 75%
photoshop 80%

our services

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in piece of classical Latin old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia.

professional design

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development

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retina ready

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7 x 24 support

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clean coding

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Over 500+ Audience Segments Ready To Use

Intelligence in Data Gathering

keep in touch

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